Design is at the forefront of everything we do. The toys and apparel in our shop are curated for their simplicity, design and handcrafted nature.

Minnie is a place that aspires to evoke the essence of hygge. Our shop is a joyful setting that feels like home where both kids and parents can gather and share experiences.

We believe childhood is for play. All of our toys encourage the use of imagination, the freedom of thought and agency of our children, and the magic of childhood.