Meet Minnie
Minnie is a space where childhood gets to be exactly what it is — messy, magical, and full of wonder.
We've created somewhere families can slow down and connect. Where timeless design meets developmental support. Where kids of all abilities can grow through play, and parents can breathe easier knowing there's no pressure to have it all figured out.
In a city that often moves fast and looks perfect, Minnie offers something a little softer and a little slower. We believe the best moments of childhood happen when families feel free to simply be themselves.
Nicole Spoelma
Founder
Nicole Spoelma is the founder of Minnie, a design-forward children’s concept space in Miami Beach that blends curated retail, sensory play, and community programming under one roof. With a Master’s degree in Special Education and over 15 years of experience working with children and families, Nicole created Minnie as a home away from home for families. Minnie's origin is rooted in Nicole's personal journey of loss, single motherhood, her love of design and passion for educational equity.
After discovering her great-great-great grandmother Minnie Hemmes' marriage license in a folder of old files from her late father, Nicole decided to name her business Minnie. “Minnie” reflects both her family heritage and the magic of smallness, while “Hemmes” translates to “illustrious home,” perfectly capturing her vision for a welcoming, shoppable and accessible space for all families. Inspired by European design and the “lost arts” of slower living, she is passionate about creating a space where families can connect, play, and grow together.
In her spare time, Nicole loves spending time with her son Tom, reminiscing about the 90's, collecting and diving into design projects on a whim.